Sales and Marketing / Community Relations Director, Multi-Site

Valley Care Management is hiring an experienced, goal-driven, and customer-focused Sales and Marketing Director (Community Relations Manager) to cover several locations throughout Luray, Elton, Timberville, and Harrisonburg areas of Virginia.

This position will manage all community outreach to maintain and exceed established occupancy goals for  communities through strategic and long-range planning, to identify appropriate professional, and non-paid referral sources, and establish referral relationships to generate qualified leads, to provide community tours, and ultimately grow revenue.

In this role, the Sales Director also ensures customer satisfaction by answering all the daily inquiries/questions of the tenants, families, and prospective residents, along with touring the community daily (scheduled or walk-in tours). You will partner with the regional sales team to develop and execute marketing plans to achieve community occupancy goals.

Compensation includes a base salary, and a generous, accelerating commission structure, allowing for a realistic high earning potential!

If this sounds like your dream job, we would love to meet you!

What  has Valley Care has to offer you?

• Competitive salary and a generous bonus structure.
• Training and career growth opportunities.
• Heath, Dental, Vision, and Life insurance.
• 401K Plan 
• Paid Vacation, Sick leave, and holidays.
• Generous Employee Referral Bonus Program
• An inclusive, positive work environment where everyone has a voice

What will you do as a Sales Director or Community Relations Director?

• Develop and implement all sales and marketing strategies and tactics for the community, consistent with the company's objectives.
• Design, implement, and facilitate the annual marketing plan for the community with input and support from the Executive Director, corporate marketing, and operations teams.
• Develop and manage the lead base, responding to telephone inquiries, remotely and in real-time when possible.
• Maintain and/or improve community occupancy level and revenue production according to business and marketing plans.
• Conduct walk-in and scheduled tours with prospective residents or interested parties.
• Provide sales activity reports with documented lead status, closing needs, and next steps.
• Follow-up with all potential residents, referral sources, or interested parties.
• Maintain the community's Customer Relationship Management software (Yardi) accurately and timely.
• Supervise, direct, and motivate all sales team members.
• Maintain a high degree of resident satisfaction by establishing relationships between residents, department heads, and staff.
• Understand the community's care regulations to ensure proper placement and education to prospects.
• Participate in and represent the community in outreach events, networking meetings, tradeshows, and other community functions.
• Monitor and maintain promotional item inventory; assess print advertising needs.
• Manage social media accounts.
• Carefully manage marketing budget, and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs.

If you have these qualifications, we'd love to chat:

• A positive team player mentality and passion for serving seniors!
• 3-5 years experience in senior living, preferably Assisted Living and/or Independent Living sales, hospitality, or healthcare sales preferred.
• Bachelor's Degree in Marketing, Business, or a related field is preferred, or an equivalent combination of experience and education is required.
• Has a proven track record in achieving and exceeding sales goals.
• Ability to manage time effectively, high initiative, and good judgment.
• Demonstrate professional ethics; with a positive attitude, exceptional verbal and written communication skills, and the ability to motivate others and work within a team environment.
• Proficient in Microsoft Excel, Word, Outlook, and CRM.